“Colophon” comes from the Greek word “κολοφων” or "kolophon," which means "summit" or "finishing touch." It is a description of the details and methods behind a publication and is often found on the last few pages of books.


Primary navigation, page titles, and subheadings for the site are set in FF Dax. Body text for the site is set in Helvetica Neue. This site also utilizes @font-face tags and Typekit to enable unique typography on the web.


Neoteric Design designed and developed the redesign of Mitch Lacey & Associates, Inc. in the Winter of 2011. Neoteric redesigns websites with a focus on customer needs, site goals, ease of use and engaging design.


Photoshop, Vim, and TextMate were used in the creation of this site. The site runs on Ruby on Rails and content is maintained using Refinery CMS. It is authored using HTML5, and complies with web standards as set by the W3C.